Privacy & Policy

Emerald Oak Realty Group ("we," "us," or "our") is committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at emeraldoakrealtygroup.com or engage with our real estate services.

Please read this policy carefully. If you disagree with any terms, please discontinue use of our site. Questions or concerns? Contact us at the details provided at the end of this document.

Information we collect

We collect information you provide directly to us, information collected automatically through your use of the website, and information from third-party sources where permitted by law.

Information you provide directly:

Full name, email address, phone number, and mailing address submitted via contact or inquiry forms.

Property preferences, budget ranges, desired neighborhoods, and transaction type (buying, selling, renting).

Account credentials if you register for a portal or saved search account.

Communications you send to our agents, including emails, messages, and appointment requests.

Financial qualification details shared voluntarily during consultation or pre-approval inquiries.

Information collected automatically:

IP address, browser type, operating system, and device identifiers.

Pages visited, search queries entered, listings viewed, and time spent on each page.

Referring URLs, click paths, and session duration.

Cookie identifiers and similar tracking technologies (see Section 05).

Information from third parties:

MLS (Multiple Listing Service) data providers and affiliated brokerages.

Analytics providers such as Google Analytics.

Social media platforms if you interact with our social profiles or use social login.

How we use your information

We use the information we collect for legitimate business purposes in connection with our real estate services:

To respond to inquiries, schedule property showings, and facilitate transactions.

To personalize your experience and surface listings relevant to your preferences.

To send you property alerts, market reports, and listing updates you've opted into.

To communicate transactional information such as appointment confirmations and document requests.

To comply with applicable laws, regulations, and real estate licensing requirements.

To analyze website usage and improve our platform, content, and services.

To detect, investigate, and prevent fraudulent activity or security incidents.

To send marketing communications where you have provided consent or where we have a legitimate interest.

Marketing communications: You may opt out of promotional emails at any time by clicking "unsubscribe" in any email or by contacting us directly. Opting out of marketing does not affect transactional communications related to active inquiries or transactions.

How we share your information

We do not sell your personal information. We may share your information in the following limited circumstances:

Service providers

CRM platforms, email services, web hosting, and analytics tools operating under data processing agreements.

MLS & partners

Affiliated agents, brokerages, and MLS networks as required to facilitate property transactions.

Legal obligations

When required by law, court order, or government authority, or to protect our legal rights.

Business transfers

In connection with a merger, acquisition, or sale of assets, with notice provided to you.

All third-party service providers are contractually obligated to process your data solely for the purposes we specify and to maintain appropriate security standards.

Cookies & tracking technologies

We use cookies, web beacons, and similar tracking technologies to enhance your browsing experience and analyze site performance. Below is a summary of the types of cookies we use:

Required Essential cookies Necessary for the website to function properly. Enable core features like security, session management, and saved searches. Cannot be disabled.

Analytics Performance & analytics cookies Help us understand how visitors interact with the website — pages viewed, time on site, traffic sources — so we can improve the experience.

Functional Functional cookies Remember your preferences such as saved searches, preferred neighborhoods, and communication preferences to personalize your visits.

Marketing Advertising & retargeting cookies Used by advertising partners to deliver relevant property listings and ads based on your browsing behavior. Requires your consent.

You can control cookies through your browser settings. Note that disabling certain cookies may affect website functionality. For more information, visit allaboutcookies.org.

Data retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required or permitted by law.

Inquiry and contact data is retained for up to 3 years from last contact, or as required for active transaction records.

Transaction records and closing documents may be retained for up to 7 years to comply with real estate licensing laws and tax obligations.

Analytics and usage data is typically retained for 26 months before anonymization or deletion.

Marketing preferences and opt-out records are retained indefinitely to honor your choices.

When your data is no longer needed, we securely delete or anonymize it in accordance with our internal data governance procedures.

Data security

We implement industry-standard technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction.

SSL/TLS encryption for all data transmitted to and from our website.

Access controls and authentication requirements for staff who handle personal data.

Regular security assessments and vulnerability testing of our systems.

Vendor due diligence to ensure third-party processors maintain adequate security standards.

Please note: No method of electronic transmission or storage is 100% secure. While we strive to protect your data, we cannot guarantee absolute security. If you suspect a security breach involving your information, please contact us immediately.

Your privacy rights

Depending on your location and applicable law (including CCPA for California residents and GDPR for EEA residents), you may have the following rights regarding your personal data:

Right to access

Request a copy of the personal data we hold about you.

Right to correction

Request correction of inaccurate or incomplete data.

Right to deletion

Request erasure of your personal data, subject to legal obligations.

Right to portability

Receive your data in a structured, machine-readable format.

Right to restrict

Request that we limit how we process your data in certain circumstances.

Right to opt out

Opt out of the sale or sharing of personal data (California residents).

To exercise any of these rights, please submit a written request to the contact information in Section 12. We will respond within 30 days. We may need to verify your identity before processing your request.

Children's privacy

Our website and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from minors. If you believe we have inadvertently collected information from a child under 18, please contact us immediately and we will take prompt steps to delete such information from our records.

Third-party links & services

Our website may contain links to third-party websites, including mortgage calculators, neighborhood data providers, and social media platforms. This Privacy Policy does not apply to those third-party sites. We encourage you to review the privacy policies of any external sites you visit.

We may integrate with the following types of third-party services:

MLS data feeds and listing aggregation services.

Google Maps and location-based services for property search functionality.

Mortgage and lending partner portals for pre-qualification tools.

Social media platforms for content sharing and advertising.

Email marketing and CRM platforms for client communication.

Changes to this policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will update the "Last revised" date at the top of this policy and, where appropriate, notify you by email or through a prominent notice on our website.

Your continued use of the website following any changes constitutes your acceptance of the updated policy. We encourage you to review this page periodically to stay informed.

Contact our privacy team

If you have questions, concerns, or requests related to this Privacy Policy or how we handle your personal data, please contact us:

[email protected]